I can’t stop thinking about these six steps that you should be taking to establish trust with your potential ideal clients. DIY or do it together, let me know how these crucial steps improve your interior design brand.

Power Words are words that grab attention, evoke emotion and inspire action. Steal these thirty power words to sell your offer, build trust and inspire next steps with your audience.

Finding your brand voice is as much journey as finding yourself. It is a true opportunity to distinguish your tone and personality, convey your brand message clearly and connect with big-budget clients that you want.

Maybe you can relate to this, but I get intense colour moods. Like I need everything from my wardrobe, to my brand colours to my imaginary dream home to coordinate.

90% of your message is expressed through visual design, (I know you’re gonna love that part). But that last 10% - the bit that convinces them to sign on the dotted line - is your copy’s time to shine.

If I had a dollar for every time I heard an interior designer describe their work as unique then I wouldn’t need to work as a copywriter (cha-chinggg!). But until ya’ll get confidently specific with your messaging, I’ll be here supporting you to write better!

While it is becoming increasingly impossible to avoid AI in many of our fav apps, I still have control about whether I employ it in my business. And *gasp* I’m putting my foot down!

In my humble opinion, ChatGPT and other AIs just aren’t a good substitute for a professional copywriter. Here’s my reasons I won’t use ChatGPT to write copy for my interior design clients.