Trust creation is the essence of branding.

This is my Roman Empire... The success of your business depends on building trust with your audience. Yeah, I said it!

Brand recognition is THE most important way that your audience identifies you visually, associates you emotionally and trusts you enough to engage and spend money with you.

Brand consistency is essential to being taken seriously by your audience and to present your business as both premium and professional.

A consistent brand portrays confidence and credibility to your ideal client, which they need to believe about you before they are willing to buy from you.

By strictly sticking to your brand guidelines in your content creation and in all your brand touchpoints, your audience will soon recognise your business instantly, without even needing to lay eyes on your logo.

Here are six steps to establishing trust with your potential ideal clients >>

1. Define your vision & values

The visionary mission of your studio should include a stellar client journey, that invites them into a collaborative relationship during your design process. Your signature approach will help you to stand apart from others. Similarly, the values that you stand for and consistently embody in your design processes will resonate with your ideal client that hold the same values.

2. Solve your clients problems

I always say “Sell the solution more than the service.” You’re in the business of changing lives, not just making fixture or furniture selections. Describe the tangible and emotional results you deliver, not just your obviously beautiful spaces. By honing in on your trademark problem-solving, life-changing message, it will become clear to your ideal client that you, and you alone can help them.

3. Create connection & interaction

Whether it’s face-to-face or face-through-a-screen, your lurking ideal clients want to get to know the designer behind the design, often before they even enquire. In person networking and social media offer boundless opportunities to share your personality, your design process and your (still somewhat-curated) real life.

4. Develop your own Brand Voice

Your brand voice is the intersection between your brand Message, your unique communication style, and the personality of your ideal client. In a world of chat robots and copy/pasted captions, dare to be yourself. And don’t you dare try to please everyone! Be specific about who you serve, how you do it different and why only you can do it.

5. Leverage your network

From the school pick up line to your favourite barista, from your barely-used Linked In account to your mum’s Facebook groups, tell everyone what you do! Share your elevator pitch everywhere you go, clearly identifying your niche style and ideal client, so they know they will align with you from the first impression.

6. Allow your brand to evolve

Your brand is alive and should be allowed to grow as you do. While you stay true to your core vision and values, give yourself space to refine your brand, from the aesthetics to the design processes. Projects and niches that you might currently want to work in may change over time. A gentle warning though: not all your brand evolutions require rebranding. It is essential to maintain consistency in your brand strategy and brand identity in order to build trust with your online audience.

Want to be set up for success with a beautiful and strategic rebrand? Enquire to work with me.