Case Study: The Five Step Marketing Overhaul I used for this Virtual Assistant
Web Copy Makeover, essential Brand Identity, Lead Magnet and Email Marketing creation, plus Content Creation… Katherine wanted - and got - it all!
We both followed each other on Insta, but it took her moving away from our mutual hometown of Perth to relocate in Brisbane, for us to connect! As a virtual assistant for interior designers, she knew that our shared industry niche would make me the right person to support her in overhauling her brand and marketing.
Katherine recognised that her original DIY branding, messaging and website were all past due for an update, that they felt disjointed from her service offers.
She didn’t have capacity to refine these key brand pillars herself, and it zapped any motivation to market her services on social media. Simultaneously, she had created a genius lead magnet (I highly recommend nabbing it here) but she needed help setting up a landing page and email sequence to nurture new leads.
We prioritised her marketing overhaul like this:
1) Brand Identity - developing her mission statement & values, identifying her ideal client and crafting her brand voice.
2) Web Copy Makeover - conveying her personality, and clearly communicating her life-changing service offers to her ideal clients.
3) Lead Magnet & Landing Page - integrating her refined brand voice and brand values into her lead magnet, designing a gorgeous landing page (with copy that has her audience saying “I need this, yesterday!”) and establishing a marketing strategy to get it into the inbox of her ideal clients, through Instagram and Pinterest.
4) Email Marketing - diversifying her audience and delivering high value content, Katherine’s clients deserve to be nurtured and supported from the moment they click “download”.
5) Content Creation - developing high-impact yet low-maintenance content for Instagram and Pinterest, pushing her audience to her website and lead magnet.
In just under 3 months, we accomplished this entire marketing strategy and launched her lead magnet!
“Georgia has been my sounding board and took my scattered thoughts and turned them into something concrete by perfectly articulating my story and refining my services. It’s such a relief to collaborate with someone who can handle the things I can’t and Georgia's expertise complements the areas I need help with. I'm less overwhelmed now because I have new website copy that truly reflects my business, simplified service options, brand guidelines to follow for consistency, social media templates to quickly and confidently make content, my first completed lead magnet, website landing page and email marketing sequences set up. Her communication kept everything moving forward, she handled all the pieces I’d been putting off and made the whole process straight forward. She just gets it - our industry, my clients, and what I’ve been trying to say but kept overthinking. I can’t thank Georgia enough for helping me move into the next phase of my business.”
Check out Katherine’s new web copy here and if you’re an interior designer, I know her free download will be so helpful to you!
