How to create a sustainable Brand Voice.
As an entrepreneur, you’re probably familiar with the buzz word “branding”, you see it online all the time. Branding encompasses all the assets of your business, from your brand colour palette, your logos to brand values. And then there is brand voice, a copywriter’s favourite tool in your brand arsenal!
Finding your brand voice is as much journey as finding yourself. It is a true opportunity to distinguish your tone and personality, convey your brand message clearly and connect with big-budget clients that you want, so don't sleep on this essential part of your brand’s identity.
Here are three steps I use with my clients to help create a Brand Voice that is sustainable and true-to-you.
Identify who your ideal client is, and what innovative solution they are looking for.
There’s no point having a brand voice if you don’t have a clear brand message, with a specific audience in mind. My free guide can help you to find out who it is you should be targeting.
The next step is to find out what their deep desire is, the solution that only you can provide in your creative way. This is what set you apart from your competitors and will be your magnet for the right people.
Your tone of voice is the personality of your words and you should consider how you want your ideal client to feel when reading it. Do you want to sound helpful? Authoritative? Relatable or like a close friend they can trust?
Notice the elements of your own personality that overlap with your existing brand message.
Gone are the days of having to ““sound professional” in all your touchpoints. Your audience wants to get to know the real you, and to feel connected before ever reaching out and they do this by reading your emails, web copy and captions.
Your brand voice should always connect back to your true purpose and values - these are the north star for your messaging and tone of voice.
Intersect who you are and who they are to create a brand voice that is authentically you but speaks directly to your ideal client.
If you’re lighthearted and witty in your everyday communications, then let that shine through in your brand voice. Bonus points if your brand voice is entertaining and can make them genuinely laugh out loud or say “omg me too!”
Ultimately, you want your brand voice to be relatively easy to write in as you create content for your interior design brand. Don’t make it harder than it has to be by following trends. Particularly if you are a solo-prenuer, choose a brand voice that feels comfortable and authentic to use across all your marketing platforms.
If you need help finding your brand voice, or you have one and you want to delegate your copywriting to someone who understands your interior design industry, then enquire to work with me - I’d love to help you!
