Three tips for Interior Designers to use better words than luxury, beautiful and unique.

You might think that your clients only need to see your pretty interior pictures to be convinced to work with you. But conveying your personality, your brand values and your signature premium services with intentional messaging is an essential part of becoming a fully booked interior designer.

If you’re new here - hi! I’m Georgia, a copywriter for interior designers and I want to help you use better words than luxury, beautiful and unique. I‘m on a mission to help you ditch the writers block, say “sayonara” to ChatGPT and write like the premium brand you are.

Here’s the three things I was totally guilty of too, until I made these changes:

Tip One: Don’t say luxury. Know what they want.

Luxury to your ideal client may mean His and Hers ensuites, a fully functional scullery or a pool house that’s always ready for spontaneous guests.

The clients that you really want - the ones with a generous budget and a vision you’re equally excited about - inherently know that luxurious design comes with a premium price tag. They actually want the best, and they’re willing to pay for it! So avoid using contradictory terms such as “liveable luxe, affordable luxury, or laid-back luxe” unless you are targeting clients that want the look of luxury on a budget.

This is why identifying your ideal client is the first step to crafting your brand messaging strategy - but that’s for another blog!

Tip Two: Don’t say beautiful. Choose aesthetic words.

Just like a mood board, use words that have the same undertone. No matter whether your brand voice is elegant, sassy or bold, its not what you say but how you say it.

Create a word bank of adjectives and phrases that best describe your style. Try connecting your image to emotions and your ideal client’s daily experience.

Tip Three: Don’t say unique. It’s sooo overused.

By unique do you mean: Visionary and experimental? Truly one-of-a-kind? Unusual and outside-the-box? Creative and special?

Lucky for you, I’ve created a list of 30 alternative words to describe your interior design work.

If your interior design studio is Visionary and Experimental, try out these words: Innovative, Cutting-edge, Avante-garde, Pioneering, Inventive, Groundbreaking, Forward thinking, Contemporary, Revolutionary, State-of-the-art, Noteworthy.

If your designs are Truly-one-of-a-kind, these words will help you distinguish your brand: Unparalleled, Unprecedented, Novel, Singular, Standout, New, Original, Only, Notable, Exclusive, Never-before-seen.

If you like design homes that are Unusual and Outside the box, swap out unique for these words: Out of the ordinary, Eccentric, Bizarre, Eclectic, Far-out, Uncommon, Unconventional, Trend-defying, Atypical, Rare, Unbeliveable

If you attract interior design clients that crave Creative and Special, these words will define your brand: Imaginative, Poetic, Ingenious, Clever, Inspired, Untraditional, Daring, Dreamy, Funky, Fresh, Memorable.

If I had a dollar for every time I heard an interior designer describe their work as *unique* then I wouldn’t need to work as a copywriter (cha-chinggg!). But until ya’ll get confidently specific with your messaging, I’ll be here supporting you to write better!

If you loved this list of alternative words to enhance your copy, follow @georgia_brooke_va for classy copy tips, written specifically for interior designers 🫶🏼

And if you’re hitting a wall with your web copy or ghosting your audience for lack of witty captions, lets chat about how my copywriting services can boost your enquiries and your brand as a whole.