Interior Designers that want more visibility on your business; you need these two things.

I’ll just cut to the chase; you need

1. Snappy copywriting that speaks directly to your ideal client.

2. Consistent and aesthetic visuals that are aligned with your brand.

My method that works every time, here 👇🏼

But first, follow @georgia_brooke_va for more interior design marketing advice 😘 Now onto my two step method that has booked out multiple interior design businesses in 2024…

Sell the solution more than the service.

You’re in the business of changing lives, not just making building or furniture selections. When you’re writing your copy, talk to your ideal client’s desires and emotional needs, not just their pain points or your service deliverables.

Pay as much attention to your brand visuals as you do to your projects.

You wouldn’t use red tiles when the brief is blue coastal, or suddenly take on an industrial loft project when your design niche is European luxury. Similarly, your brand visuals (fonts, colours, graphics) need to stay consistent, meeting expectations and staying true to your brand identity.

In my free guide, I get into the nuts and bolts of how Copywriting and Branding together can have a huge impact on the success of your interior design business, and how to do it yourself!

Here are four reasons I believe Concise Words + Aesthetic Visuals = Powerful Branding

1. Brand colours give a glimpse into your personality and copy can really lean into your unique quirks.

2. Branding sets the tone and copy carries the conversation.

3. Branding attracts your audience first, copy keeps them engaged.

4. Branding is about your business, copy is about your clients.

This is why I offer both premium services for new and established interior design businesses. My goal is to hear that your clients are saying “This interior designer is my non-negotiable, she just gets me!”

Establishing this connection with potential clients starts at the first impression - your brand visuals and voice.

90% of your message is expressed through visual design, (I know you’re gonna love that part). But that last 10% - the bit that convinces them to sign on the dotted line - is your copy’s time to *shine*.

If you’re a DIY-girlie, my free guide will get you started on identifying your ideal client, so you can build a brand that resonates and connects with them.

If you’re a time-poor, can’t-add-another-thing-to-my-plate kinda designer, then enquire to work me and I’ll refine your brand visuals and voice to convert your passive audience and fill your project pipeline with leads.