I’m a Copywriter for Interior Designers, and I refuse to use ChatGPT.

Controversial opinion incoming 😳

I’ve never been one to try the new trending thing too quickly (I still don’t have a TikTok account *gasp* shocker) so when ChatGPT became the new craze, I wasn’t overly excited.

Now it’s been a while and we’ve all seen the pros and cons of using this technology to speed up some of our brain-power-heavy tasks.

But in my humble opinion, ChatGPT and other AIs just aren’t a good substitute for a professional copywriter.

Here’s my reasons I won’t use ChatGPT to write copy for my interior design clients:

1) It feels like cheating.

My clients have paid for MY expertise, MY writing and getting input from an AI wasn’t part of the deal. I think all AI written content should be identified as such.

2) AI research cannot compare to my industry experience.

I’ve ghostwritten for multiple prominent Interior Design magazines so I know how to expertly and eloquently write about your design elements so that your audience feels like they are standing in the room!

3) AI lacks originality and zaps my own creativity.

I work best on the first draft, when my thoughts are fresh and I haven’t had too much outside influence. I’ve surprised myself with some of the copy I’ve come up with while on a research call with clients; ChatGPT just can’t compare with intuitive and purely creative writing.

4) I believe writing is an art form, and we shouldn’t be quick to delegate it.

Would DaVinci have asked an AI to paint the Mona Lisa, or would BonJovi get ChatGPT to write lyrics to rival ‘Living On A Prayer’? You chuckle, but ya know it’s true.

Instead I help interior designers beat the writer’s block and say “sayonara” to ChatGPT, by writing cop and captions that emotionally connect with their ideal audience, which leads to converting them into paying clients.

These are two mistakes I see interior designers making in their instagram captions, like all the time *cringe*

1. Using meaningless flowing adjectives like “calming bedroom retreats of elegance and serenity” blehhh

2. Using industry lingo that only design professionals actually understand... #confusing

These two things are a brick wall between you and your ideal client. This is getting in the way of building trust and establishing yourself as the one-and-only designer for them.

Instead, you need to be identifiable and relatable to your ideal clients.

1. You need to describe the tangible and emotional results you’ll deliver to your ideal clients.  

2. You need magnetic messaging that conveys your killer personality and your one-of-a-kind expertise.

When you’re writing a caption for a pretty bedroom, instead of using fluffy adjectives directly copy/pasted from my nemesis, ChatGPT, define *the problems* they currently have and evoke *emotions* you want your client to feel after your interior design makeover.

Try something like this... “Its the end of a long day. Its time to start counting sheep. But your cluttered and mismatched bedroom overstimulates your senses. So you lie awake for hours dreaming of a magazine-worthy boudoir, with made-just-for-you storage solutions and enough cushions to tick off your husband. Then you meet [your interior design business], and your nightmare bedroom becomes the stuff of daydreams.”

Tells a story doesn’t it?

So if you’re looking for originality and expertise from a real human to elevate your interior design business, we should chat! Click here to learn more about my expert copywriting for interior designers 🤎